VICE PRESIDENT, CREATIVE SERVICES
Fort Wayne, IN

• Formed an in house creative agency from existing and recruited talent, bringing together the print, digital, copy, production, and studio teams to form the Marketing Creative Team.

• Successfully developed and launched a new logo and brand architecture.

• Transitioned marketing campaign strategy from a print and catalog to digital and social platforms. Using both internal teams and external agencies to build and manage the deployment of these assets.

• Implemented a new project management system, Basecamp, to increase cross-functional production efficiencies and communication.

VICE PRESIDENT, CREATIVE SERVICES
New York NY

• Hired and mentored the creative services department from 6 to a team of 15 direct reports, including the development of a new apprenticeship program.

• Managed a team of outside agencies to produce new store and website designs, global campaigns and major product pushes while developing an in-house studio to produce seasonal assets for PR, Social, Digital, HR, VM, and all internal corporate documents.

• Implemented a new project management system, At Task, to increase production efficiencies and communication with global team.

• Established and maintained strong communication between all cross-functional teams to develop a consistent and successful brand message.

VICE PRESIDENT RETAL, CREATIVE SERVICES
New York, NY

 • Focused on driving sales through developing branded retail outlets and independent wholesale accounts. Achieved comp-store increases all three years at retail and expanded wholesale accounts both domestic and international.

 • Defined and developed the brand and product line while increasing awareness of the foundation and Donna’s philanthropic outreach, including lifestyle product development with developing nation artisans.

 • Supplied creative support to Urban Zen Retail, Steven Weiss Studio, Donna Karan Personal Events, and Urban Zen Foundation.

VICE PRESIDENT, VISUAL
Irvine, CA

• Responsible for the creation and implementation of the visual direction for the wholesale and retail divisions of ST. JOHN

 • Liaison with the CEO, Design Director, and EVP of Retail, to formulate the visual direction for the international and domestic retail and wholesale accounts.

 • Mentored the Visual, Retail Marketing, Store Design, and Events Teams to effectively and efficiently create and install the corporate direction in all accounts.

 • Developed fiscal strategies that were consistent with sales volumes and adjustable to fluctuating market needs.

VICE PRESIDENT, CREATIVE SERVICES
New York, NY

• Designed and implemented the corporate visual presentations from concept to point of purchase including design inspiration rooms, showrooms, retail shop environments, and flagship stores.

 • Effectively liaison between Tommy Hilfiger, design, merchant, and media teams to insure corporate brand objectives.

 • Directed the Visual Merchandising, Visual Display, Retail Marketing, CRM, and Store Design Teams for showrooms, specialty retail stores, wholesale accounts, and E-commerce divisions.

 • Developed and implemented 4 international retail concepts that included the launch for HILFIGER and HILFIGER DENIM lines, and successfully launched the Tommy.com e-commerce website.

SENIOR DIRECTOR, VISUAL PRESENTATION
New York, NY

• Developed the visual layout of store environments by capitalizing on the creative talents of the Store Design Team, Merchant Group, and Creative Services Teams.

 • Recruited and mentored a newly formed Visual Merchandising Team

 • Created training tools for the Visual Merchandising Teams, both in store and corporate coordinators, to support and implement the visual direction.

 • Established communication between all cross-functional teams to develop a consistent and successful brand message.